Are these scenarios similar to yours?
"We have funds to start an education program, but first we want to conduct a “needs assessment” so we can target our program to meet the greatest need."
"We are working with a group of constituents on an environmental issue and need someone who can coordinate the interest groups, develop a system for ranking the comments, and develop the action plan."
"We are designing an environmental education center. We need a master plan, including facilities use plan, education plan, marketing plan, assessment and evaluation, as well as the implementation timeline."